Parenting Resource

Today's Parent

CONNECT:

/

Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly through inspirational storytelling, curated product recommendations and expert advice. As a safe place to land—and sometimes, a fun place to climb—Today's Parent delivers well-researched, straightforward advice from expert sources, stories from real families and trusted product recommendations.

Founded in 1984 by Beverly Topping as a 48-page, saddle-stitched booklet distributed through doctors' offices, Today's Parent was created as a trusted resource for parents. The magazine quickly gained popularity thanks to its approachable, research-based content. Over the years, it expanded to cover a wide range of parenting topics, including pregnancy, child development, family life, education and health. In March 2019, Today's Parent was acquired by SJC as part of its purchase of Rogers Media's publishing division, marking a new era for the brand.

The modern Today's Parent speaks to parents in a fun, friendly voice with a positive attitude—never preaching, never pretending to have all the answers. We don't dictate what's right or wrong. With expert advice, first-person stories and vetted product recommendations, we help you discover the philosophies and ideas that feel like home to you.

Today's Parent covers all stages of the parenting journey, including trying to conceive, pregnancy, and developmental milestones and advice right through the teen years. Our content spans essential parenting topics including sleep, health and nutrition, safety, travel and family-friendly destinations, child development and education, mental health and family dynamics and family finance.

Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly through inspirational storytelling, curated product recommendations and expert advice. As a safe place to land—and sometimes, a fun place to climb—Today's Parent delivers well-researched, straightforward advice from expert sources, stories from real families and trusted product recommendations.

Founded in 1984 by Beverly Topping as a 48-page, saddle-stitched booklet distributed through doctors' offices, Today's Parent was created as a trusted resource for parents. The magazine quickly gained popularity thanks to its approachable, research-based content. Over the years, it expanded to cover a wide range of parenting topics, including pregnancy, child development, family life, education and health. In March 2019, Today's Parent was acquired by SJC as part of its purchase of Rogers Media's publishing division, marking a new era for the brand.

The modern Today's Parent speaks to parents in a fun, friendly voice with a positive attitude—never preaching, never pretending to have all the answers. We don't dictate what's right or wrong. With expert advice, first-person stories and vetted product recommendations, we help you discover the philosophies and ideas that feel like home to you.

Today's Parent covers all stages of the parenting journey, including trying to conceive, pregnancy, and developmental milestones and advice right through the teen years. Our content spans essential parenting topics including sleep, health and nutrition, safety, travel and family-friendly destinations, child development and education, mental health and family dynamics and family finance.

Stories by the Author

Sugestões e guias

Os pais de hoje: 6 melhores sprays de insectos sem detritos para toda a família

We consulted an expert on what DEET-free bug spray is and why it’s a better choice for your kids and then came up with a list of the best DEET-free bug..

|

August 22, 2023

Sugestões e guias

Os pais de hoje: 6 melhores sprays de insectos sem detritos para toda a família

We consulted an expert on what DEET-free bug spray is and why it’s a better choice for your kids and then came up with a list of the best DEET-free bug..

Meet the experts

Meet some of our contributors

Get advice, reviews, outdoor lessons and expert feedback from a supportive community.

Anna McKinney Smith

Shop some of our faves

Sistema de filtragem de água Squeeze

MINI Four Pack (Purple)

Single MINI (Purple)

MINI Four Pack (Teal)

Built for the outdoors

No collection of products tells nature's microscopic dangers to buzz off and be gone like Sawyer – from insects to bites and stings, and harmful water bacteria to the sun's UV rays.

See ALL Products

Filtros de água

Repelente de insectos

Primeiros socorros

Siga-nos no Instagram

Mais do que uma empresa de actividades ao ar livre.

@sawyerproducts